The park factor is based purely on runs scored and is basically a normalized runs scored metric with 1.00 being neutral.
The park effects (or hit modifiers) on a slight correlation to the park factor in that more hits and more extra base hits generally lead to more runs and vice versa, but given factors in run production/cancellation that aren't factored into the park effects (i.e., foul territory, field dimensions, defensive positioning for stadium effects, etc) parks with the same park factor may have wildly different and contrasting park effects.
So, like jfranco says above, while it was PB and SBC the stadium gave up fewer runs relative to the league per season than it has as ATT park, though it is still a more pitcher friendly environment than your average park.
The hit modifying park effects may have also changed slightly, but since they are rounded, we'll never know for sure.