From Chetty:
Lastly, I really wish WIS would do something to promote their game. With social media, it's not that hard or costly to market your game, and WIS does nothing to drive interest in the game. I would also recommend giving new coaches 3 free seasons, so it allows them time to figure things out. Signing up for the game, knowing nothing about how to recruit or what to look for, and then going 1-12 probably drives coaches away.
This is a game that takes time to learn, but if you play it for a few seasons, you start to get hooked.
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I like these ideas