As far as the site's bottom-line, I refer back to when I first joined. Theme Leagues filled in days instead of months and every Progressive had a wait list instead of owners with multiple teams. Why? Because there were dozens, if not hundreds, more users. Why were there so many more users? Because of constant updates that kept things fresh and interesting. If staff are added to do things like that, then owners probably return/ join, and the extra salary is more than covered. The old saying "Gotta spend $ to make $." is almost always true, and seems to be applicable here.