SportsHub has purchased like 5 or 6 different sites in the past year or so. My guess is that they paid a certain amount for WIS and they'll just milk it for as long as possible before shutting it down. I wonder how many months until they reach their desired return on investment. Or maybe they just purchased WIS for the software, but I doubt it.
Honestly, I think it would be hilarious to organize a mass boycott. SportsHub would be forced to either allocate resources towards WIS or take a loss. If we don't do anything, it's going to die eventually anyways.