I'm not so sure about that. Maybe you've been in a certain tax bracket too long to recall what it's like to say "Damn, I gotta make more money" but, as a small business owner, I'm only about 6 years removed from a "WTF am I gonna do?" moment.
Everyone knows they need x-amount to pay bills. If I need $200 a week, any job offering less than $200 a week doesn't work. Now, of course, if I have 3 offers between $300-$350, I'd start weighing other factors. But, until I pass that magic number, money is the primary interest. And it should be.