I beg to differ, those messages are useful to a D3 coach, and a D3 recruit showing that message would be very difficult for another D3 school to shake loose. The message in question won't appear unless one has sunk at least a couple of grand into the recruit, a decent investment for a D3 program (which is where "Rookie Coach" would be in my example). That message shows greater interest from the recruit than the lower end ones such as "Some attention from College, but he's keeping his options wide open" or "College is the front-runner, but the family tells us he's not sold" etc. Above those there is "College is the front-runner -- right now." The "may not be a priority for them" message is above all of those on the scale, but below "Seems *very* solid on College" -- which is quite rare but not unheard of in D3. The messages are clearer when a battle is already underway, i.e. "He's definitely leaning towards playing at College."
But if I understand what you are saying, the messages are not calibrated by division? So the "not a priority" message would be true of a D1 program that had spent the same amount I did at D3, e.g. although my 3K is a big deal for me it would be a pittance at D1, and it is measuring just the total dollars spend but not the amount as a percentage of the school's budget?
Apologies if this post is inarticulate, it's clear in my mind but it's not coming out that way!